"Organizations that provide meaning and service attract people who want to find meaning and deliver service. If these are the people you would like to attract, read this book!"
- Marshall Goldsmith -
Author of 'What Got You Here Won't Get You There', a New York Times best seller and Wall Street Journal #1 business book

"The Social Responsibility of most of our institutions needs to be awakened, for it has been dozing on the drug of minimum standards for years. I hope this book will be an awakening; it has all the tools you need."
- Peter Block -
Bestselling author of 'Flawless Consulting: A Guide to Getting Your Expertise Used' and 'Stewardship: Choosing Service Over Self-Interest'

"Environmental protection and economic prosperity can, must and shall go hand in hand. This book will guide you to find the protection / prosperity intersection in your company."
- Hunter Lovins -
Co-Author, 'Natural Capitalism: Creating the Next Industrial Revolution'